With 2020 finally over, it is time to put it behind us and start focussing on our marketing strategies for the new year! The challenges and obstacles created by the Coronavirus pandemic are still very much affecting the fundraising world, but with simple adaptations and easy changes to your fundraising methods, you can successfully raise funds and awareness for your cause. Now, more than ever, it is important to ensure your fundraising campaigns are still running despite the uncertain times, to continue raising awareness for your cause and maintain your support base. These are difficult times for all of us, but we will get through them together.
Fundraising merchandise is a brilliant way to connect with your supporters, especially when normal fundraising events like bake sales and marathons are unable to go ahead due to local restrictions. Producing merchandise with your charity’s name on it is a great way to raise awareness and get your charities name out there, whilst allowing individuals to show support for your cause!
In this blog, we explore the current fundraising merchandise trends, to provide ideas on how you can make your 2021 marketing strategies, relevant and effective.
Virtual Events
Local restrictions and social distancing regulations have made most fundraising events almost impossible to organise, but have you considered running them virtually? Virtual events have become the fundraising hack of the year, with a plethora of benefits over normal events, they are a brilliant alternative to maintain your fundraising efforts during this time.
Virtual events can be catered to a huge variety of people, and without the geographical limitations, almost anyone can get involved helping to maximise the reach and awareness of your campaign. With reduced overheads from venue hire and payroll, there are more funds available to reallocate to other areas of fundraising to help make it a success, such as event merchandise and awards such as medals for participants. For more reasons on why you should start planning your virtual fundraising event, check out our blog post on this here.
Badge Collection – ‘COVID-19 Thank you badges’
2020 was a year to remember for all. With the effects of Coronavirus still very much affecting our lives, it can be easy to lose sight of hope. By creating merchandise that helps to bring the community together, such as a ‘Thank you’ badge range for front line workers, you can help to raise morale amongst both your volunteers and supporters. Let your volunteers wear their service badge with pride, as they receive thanks for the hard work they have put in over the past months!
With a wide range of badge options available, we can help you create the badge perfect for your needs and budget. We can work together create a beautiful badge design to express your gratitude, get in touch today!
Bespoke Fabric Face Covering
The wearing of face coverings has become the fashion accessory of the ‘new normal’. With a huge exposure to the user, branded fashion masks are an excellent way to raise awareness for your charity whilst helping to raise funds for your cause! Help to keep your supporters safe but comfortable with a fabric face covering.
Our 3-layer fabric fashion masks can be fully dye sublimated to a design of your choice and are machine washable for daily use. Coming in 4 standards sizes with elasticated ear loops, your supporters can find the right mask for them to ensure they are comfortable but covered.
Eco-friendly Merchandise
Eco-friendly Merchandise has been a growing trend for the past couple of years and 2021 is no different! Reusable products such as water bottles and shopper bags are becoming increasingly popular as they help encourage supporters to reduce their intake of single use plastic. Even better yet, they are used again making them the perfect opportunity to raise funds and awareness for your cause! Fundraising merchandise made from recycled plastic, such as badges and wristbands are another successful way to minimise your carbon footprint whilst raising funds for your cause, as they help to reduce the volume of plastic that ends up in landfills.
We have a huge variety of eco-friendly merchandise available, for every budget and campaign. Just get in touch today and we can discuss the right option for you!
Let’s work together to help reach your 2021 fundraising goals! Get in touch today for a FREE fundraising consultation for tips and advice from the fundraising experts. Alternatively, if you have a product in mind, request a quote for free today.