Awareness days are a moment to start conversations around causes that matter. And while Valentine’s Day might not seem like an obvious choice for charities, it actually presents a wonderful opportunity to reach people. Here, in honour of a day of giving and receiving with those we love, we share a few creative ways that
4 February marks World Cancer Day, an international day to raise awareness and encourage cancer prevention, detection and treatment. Every year, 9.6 million people die from cancer; by 2030, this devastating statistic is expected to rise to 13 million people. The idea behind World Cancer Day is that it’s together, as charities and individuals, that
As we mentioned in a previous post, ethical manufacturing is a core focus for today’s charities, and for good reason. Trust in charities is, unfortunately, at an all-time low; less than half of the people in the UK believe them to be trustworthy. One way to rebuild this trust is via transparency around your fundraising
As we head into the new year, what fundraising strategies have you identified for your charity in 2020? Events, campaigns, public outreach and direct appeals may all be key facets of your fundraising strategy, but there’s an oft-overlooked, yet highly persuasive component that crosses all of these channels, and that is charitable merchandise. As with
Does your charity design and sell charitable wedding favours? If not, you could be missing out on a lovely opportunity to drive donations and support for your cause. In recent years, we’ve seen many couples forego predictable and disposable wedding favours for their guests with more meaningful and unique charitable gifts. Brides magazine reports a
Custom charity merchandise is a key component to maximise these benefits. Special giveaways or merchandise tables can raise your visibility, help you reach a new donor base and generate both funds and buzz.
We’re back again with a common refrain: people love giveaways! Thankfully, the days of cheap, disposable freebies are giving way to more meaningful, durable and functional giveaways that your supporters will want to use over and over again. Giveaways are also an incredibly powerful marketing tool for charities, as they help build awareness, encourage donations