December is quickly approaching. With it comes not just the holidays, but also the key time to reach out to your supporters with a strong year-end appeal for donations. Did you know that almost one-third of all annual giving occurs in December? In the UK specifically, November and December are the peak months for donations.
If you want to drive donations through an effective fundraising campaign, you need to be SMART with your goals! The SMART goal-setting concept – which stands for Specific, Measurable, Attainable, Relevant, and Timely – is widely used in corporates, however, it also lends itself nicely to charities. Establishing SMART goals will help you set realistic