The Charity Fundraising Blog

We're here to share ideas, best practices and advice for maximising your charity's fundraising efforts. Browse the latest posts below.

How to Plan the Perfect Year-End Appeal

14 November, 2019

December is quickly approaching. With it comes not just the holidays, but also the key time to reach out to your supporters with a strong year-end appeal for donations. Did you know that almost one-third of all annual giving occurs in December? In the UK specifically, November and December are the peak months for donations. 

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How to Set SMART Goals for your Fundraising Campaigns

27 June, 2019

If you want to drive donations through an effective fundraising campaign, you need to be SMART with your goals! The SMART goal-setting concept – which stands for Specific, Measurable, Attainable, Relevant, and Timely – is widely used in corporates, however, it also lends itself nicely to charities. Establishing SMART goals will help you set realistic

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