The Charity Fundraising Blog

We're here to share ideas, best practices and advice for maximising your charity's fundraising efforts. Browse the latest posts below.


Charity Spotlight: Mind for Better Mental Health

Today kicks off Mental Health Awareness Week, which shines a spotlight on creating healthy workplaces where everyone feels valued and supported. This week presents a great opportunity to think about how we can all address the causes of work-related stress.

To learn more about stress and how we’re coping with it, we reached out to Mind, the mental health charity dedicated to supporting and empowering those with mental health problems. Vicky Urquhart, Senior Community Fundraising Officer, was kind enough to share some advice on getting involved with Mental Health Awareness Week and how the team taps into merchandising to help maximise their fundraising efforts.

Can you tell us a little bit about Mind?

Mind is a mental health charity for England and Wales. We provide advice and support to empower anyone experiencing a mental health problem. We campaign to improve services, raise awareness and promote understanding. We won’t give up until everyone experiencing a mental health problem gets support and respect.

Tell us a little about your role in Mind…

I’m a Senior Community Fundraising Officer, so I manage half of the community fundraising portfolio. The best thing about my role is hearing the amazing things that our fundraisers do for Mind, their creativity and courage is endless and inspiring.

How can supporters get involved in Mental Health Awareness Week?

Mental Health Awareness Week is a great time to do something amazing by raising funds or awareness for better mental health. Supporters can sign up to hold an event in their community here.

What are some of the main ways you raise funds for Mind?

There’s so many ways people choose to support Mind. In my team, we look after people doing challenges like treks and skydives, as well as events in their community like bake sales, or even fundraising at their wedding through our range of wedding favours.

What role does merchandising play in your fundraising efforts?

It’s really important to our supporters to have branded merchandise to show their support and raise awareness of their fundraising.

What are some of your most popular merchandise items?

Our wedding favours are really popular, especially just now as we are almost in the summer wedding season. I think people really love to have a way to share the causes that mean a lot to them on their wedding days.

How do you typically choose your merchandise?

We listen to what our supporters are telling us and think about what might help them to raise more or feel more inspired and excited for their fundraising. Like water bottles to remind our eventers what they’re training for!

What advice would you offer other charities looking to use merchandise as part of their fundraising efforts?

Make sure you choose your merchandise based on what supporters really want.

To learn more about Mind and how you can get involved in Mental Health Awareness Week, please visit this website

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