The Charity Fundraising Blog

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How to Go Gold for Childhood Cancer Awareness Month

September is here, which means it’s Childhood Cancer Awareness Month, or CCAM. CCAM is an annual international awareness campaign that seeks to raise money and awareness of childhood cancers and support children, their families and the medical professionals involved with their care and research.

The campaign has quickly spread in popularity and impact across the globe, and quite a few great examples are found right here in the UK, like Clic Sargent’s Young Lives vs Cancer campaign and the Children’s Cancer and Leukemia Group’s Go Gold campaign. Why not be an active part of CCAM this year?

Whether you work at a charity or simply want to wear a statement of your personal support, maximise your efforts this month with a fresh focus on the colour gold. This post presents a few ways to go gold this month, from classic awareness ribbons to social media strategies.

Wear a Gold Ribbon

This month, don a gold ribbon to show your support for young cancer patients. Purchase them on Clic Sargent’s online shop, search for an associated charity shop or look for them at a number of other places, like WallisErnest Jones or Wren Kitchens. You can also buy gold ribbons from charities like Children’s Cancer and Leukemia Group (CCLG), which sells gold ribbon pin badges and gold wristbands that you can you sell at school or work.

Childhood Cancer Awareness

Would you prefer to make your own ribbons? At Rocket Charities, we can help you add your charity or corporate logo to a low-cost, classic gold ribbon, either printed directly on the fabric or with a small sticker on the front. Ribbons are a great choice for their ubiquity and low-cost. (With a quantity of 2000 ribbons, the unit cost is only £0.15 each!) Ribbons today come in a wide range of styles, including a more durable version made of satin fabric with anti-fray coating.

Get your Gold Gear

From tote bags to t-shirts, there’s many ways you can wear gold to support the cause in addition to the classic gold ribbon. Here’s a few of our favourites.

  • Totes Amazing Bags for Life. They may not be gold, but these reusable tote bags are a great way to help join the fight against childhood cancer. Not only are these items practical, eco-friendly and fashionable, but they are also a great way to show your support of CLIC Sargent and the fight for Young Lives against Cancer.

    Credit: Clic Sargent
  • CCAM Wristbands. Another great way to show your support is with wristbands. Wristbands are a fantastic “wearable” option because of their low cost, high value and fashionable versatility. From classic silicon charity bracelets, like below, to silicon watches to fun and fashionable woven wristbands, you’re sure to find the perfect CCAM wristband this month.

Charity Wristband

Digital Gold: Your Social Media and Website

Beyond wearing gold gear, another great way to participate in CCAM this September happens online. Raise awareness of the emotional impact of childhood cancer by sharing survivor stories on your website or social media. Clic Sargent’s campaign, for example, posts inspirational Cancer Stories and videos online. To engage the most people, be sure to identify and use trending hashtags on your posts like #CCAM, #CancerCosts and #GoGoldforCCLG.

If you don’t have the resources to generate original content around CCAM, consider what you can do with colour and design on your charity or personal website. Add a gold banner to the top, update your font colours or swap out your logo with a special gold version for the month of September. Participating in CCAM is a great and meaningful way to add dynamic, fresh content to your website.

Donate your Gold

You don’t have to be a cancer charity to participate and raise money for CCAM. Private businesses can get in on the campaign. We also expect that many enterprising and compassionate individuals will find ways to do their part this month, too. But any funds that you raise from a CCAM campaign should go to support childhood cancer efforts. Consider donating what you raise (and don’t forget about donating any unsold gold merchandise) to an established children’s cancer charity. Clic Sargent, for example, makes it easy to submit funds online using a form, as well as at a bank or via posting a cheque. To streamline it even more, you can also set up a JustGiving page in advance, and money raised will get sent directly to Clic Sargent, so you don’t have to do a thing!

Even if your charity isn’t focused on children or cancer, you can find meaningful connections. Clic Sargent’s focus this year is on the costs cancer patients and their families spend on travel to and from treatment. (Clic Sargent research suggests that children with cancer travel an average of 60 miles up to five times a week and that families spent an average of £600 a month in additional expenses during treatment.) Think about clever ways to make connections between your mission and the goals of CCAM.

We hope this post helps you maximise your plans for September’s Childhood Cancer Awareness Month. And don’t just take it from us! See what other charities are up to for confirmation and inspiration, like Solving Kids Cancer or Children with Cancer’s #WearTheRibbon campaign. Another unique campaign we read about is Glow Gold, which seeks to get iconic buildings in the UK and beyond to illuminate their windows with gold lights in September. Please get in touch with us today and let us know what clever “Go Gold” campaigns you see this month.

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