We're here to share ideas, best practices and advice for maximising your charity's fundraising efforts. Browse the latest posts below.
Every March, Marie Curie celebrates the Great Daffodil Appeal, the charity’s largest annual fundraising campaign, which calls on people across the UK to donate and wear a special daffodil. To date, the campaign has over £5 million, and counting! Money raised provides much-needed care to people with terminal illnesses as well as support for their
Read Full Post
The London Marathon is fast approaching on Sunday, 26 April. For runners, it’s time to lace up the trainers and get prepared. For charities, it’s time to pick out some custom clothing and gear for your runners. Most charity entrants expect not only fundraising and training support but also a “charity pack” of sorts, which
Read Full Post
Awareness days are a moment to start conversations around causes that matter. And while Valentine’s Day might not seem like an obvious choice for charities, it actually presents a wonderful opportunity to reach people. Here, in honour of a day of giving and receiving with those we love, we share a few creative ways that
Read Full Post
4 February marks World Cancer Day, an international day to raise awareness and encourage cancer prevention, detection and treatment. Every year, 9.6 million people die from cancer; by 2030, this devastating statistic is expected to rise to 13 million people. The idea behind World Cancer Day is that it’s together, as charities and individuals, that
Read Full Post
Blue Monday, which fell on 20 January this year, is referred to by some as the most depressing day of the year. However, in recent years, the Samaritans charity has taken over the concept of Blue Monday to tackle depression and loneliness in a productive way with Brew Monday, a campaign designed to encourage people
Read Full Post
As we mentioned in a previous post, ethical manufacturing is a core focus for today’s charities, and for good reason. Trust in charities is, unfortunately, at an all-time low; less than half of the people in the UK believe them to be trustworthy. One way to rebuild this trust is via transparency around your fundraising
Read Full Post
Galas and benefit dinners are a great way to boost the profile of your charity. They’re also a very enjoyable and special way to spend time with your top supporters and beneficiaries. Perhaps most importantly, galas can also be one of the most effective fundraising tactics for your charity. A Forbes article gathered insights from
Read Full Post
As we head into the new year, what fundraising strategies have you identified for your charity in 2020? Events, campaigns, public outreach and direct appeals may all be key facets of your fundraising strategy, but there’s an oft-overlooked, yet highly persuasive component that crosses all of these channels, and that is charitable merchandise. As with
Read Full Post