One of the most popular components of a charity retail campaign is the charity collection box. Charities place these boxes at a variety of establishments, like local shops, pubs and workplaces, to collect donations from patrons to raise money for their important causes, bit by bit.
While placing charity collection boxes at check-out tills or point-of-sale locations is a great strategy, retail campaigns today can be so much more. It may be time to think outside the charity collection box! For example, we’re seeing many charities teaming up with favourite retailers on specialised product development and marketing strategies. This post looks at how some innovative cancer support charities have gone outside the charity collection box to create highly effective and long-lasting campaigns. We hope it inspires new ideas and campaigns for your charity this year.
In 2015, Breakthrough Breast Cancer joined forces with Breast Cancer Campaign to form“pink ribbon” campaign. Marks & Spencer sells these ribbons, as well as pink ribbon badges and keyrings, at its many point-of-sale locations., the largest breast cancer charity in the UK. The charity has a long-standing ubiquitous
The collaboration between the charity and the retailer has led to other specially designed products, including a special pink bra for last October’s Breast Cancer Awareness Month campaign. A portion of the sales of these items go to breast cancer research. The campaign has raised £2 million each year and an impressive £26 million to date for breast cancer research! In the 2009 campaign alone, Rocket Charities proudly produced over 750,000 badges and 200,000 trolley keyrings for the campaign.
“greatly increase people’s confidence and self-esteem at a very difficult time in their lives.” And so, Look Good Feel Better to help spread its important message with unique fashion bracelets. For the campaign, which coincided with Feel Better Week, Debenham’s displayed the charitable bracelets in its beauty halls and used them as canvases for perfume samples to help get them in front of customers.is an international cancer support charity focused on helping survivors with the more visible side effects of cancer treatment. Its aim is to
is a UK-based cancer charity for children, young people and their families. In 2017, it teamed up with supermarket leader Morrisons to make a life-changing difference to families facing cancer. Through colleague fundraising, match-funding, and a series of fundraising campaigns the partnership raised more than £3 million in just under a year.
One of the most successful fundraising campaigns of the year centered around World Cancer Day on 4 February 2018. Clic Sargent and Morrisons teamed up to create three exclusive (and very collectable) Band Against Cancer wristbands to help raise awareness and boost fundraising efforts. The wristbands were made available for purchase within Morrisions stores across the country and coincided with a nationwide fundraising day that was held across the company itself. In fact, the campaign was so successful that it sold out of the bracelets!
The charity and retailer duo will team up again in 2019, a fact that “We’ll be working together in 2019 to raise awareness of how cancer affects children and young people – as well as vital funds. Look out for more information on how you can get involved nearer the time.”on its own website.
One smart way to approach a retailer is to talk about how the campaign will benefit their own business. The Marks & Spencer partnership with Breast Cancer Now, for example, has generated positive public relations through extensive media coverage. In fact, the retailer has ato promote its charitable items, complete with the videos, photos and personal stories of breast cancer campaigners. M&S calls the partnership its most successful to date!
And don’t just take our word for it! A campaigner with Breakthrough Breast Cancer (which merged with Breast Cancer Campaign to form Breast Cancer Now) said, “Working with Rocket is fantastic – the team have always delivered our projects on time and with great products, nothing is ever too much trouble, no matter how many small changes I go back with!”
No matter what type of retail campaign you come up with, let us know how we can help. We’ll draw from our vast experience in creating top-notch charitable merchandise to design the perfect products for you and your retail partner. Best wishes in thinking outside the collection box this year!